Case Study: Kindspace

Diagnose Have you heard of Kindspace? It’s a free application on Amazon’s Alexa that helps people to improve their wellbeing. All you have to do is ask Alexa to “open Kindspace,” and you’re on your way to a happier, healthier you. At CoCo, we’re passionate about aligning with businesses that resonate with our values. Kindspace,...Continue reading

Engaging Gen Z: Strategies for Marketing to Digital Natives

Generation Z, those born between 1997 and 2012, now make up a significant chunk of the global population and consumer market. As the first generation to grow up entirely in the digital era, they have their unique tastes, preferences, and expectations. Marketing to this crowd requires a fresh approach that’s as dynamic and diverse as...Continue reading

Navigating Change: Understanding Kübler’s Change Curve

Have you heard of the Kübler’s Change Curve? It’s a model that describes the stages of emotional reactions people go through when faced with change. As CoCo’s journey continues, we’re excited about the changes to our brand, structure and service offering. This got us thinking about change, and the relevance the change curve has in...Continue reading

Less is More: The Art of Succinct Marketing and Communication

Picture this: You’re scrolling through your social media feed, and a shiny new ad pops up. It’s flashy, it’s colourful, and it’s…well, a little overwhelming. Before you can even digest the information, you’ve already moved on to the next post. Sound familiar? Today’s consumers have the attention span of a goldfish with a caffeine addiction,...Continue reading

Once Upon a Brand: Unleashing the Power of Storytelling

In today’s highly competitive landscape, brands need more than just flashy ads or catchy slogans to truly connect with their audiences. That’s where storytelling comes in, weaving a spellbinding narrative that not only showcases a brand’s unique value proposition but also creates an emotional bond with its customers. Stories have a unique power to captivate...Continue reading

Case Study: Antibody Analytics

Diagnose: Antibody Analytics is a contract research organisation (CRO) that provides complex immunology and primary cell services to drug developers. As much as the CoCo team would like to think we’d rock a lab coat and goggles, we’ve left the science to the experts to support Antibody Analytics’ communications strategy. As you can imagine, between...Continue reading

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