Once upon a time, in a land of endless opportunities, there lived a young traveller named Alex. Alex, embarking on a journey of self-improvement, sought the wisdom of a sage coach to guide them. In the heart of the kingdom, Alex met various coaches, each with their unique charm and wisdom. But Alex knew that...Continue reading
Diagnose Have you heard of Kindspace? It’s a free application on Amazon’s Alexa that helps people to improve their wellbeing. All you have to do is ask Alexa to “open Kindspace,” and you’re on your way to a happier, healthier you. At CoCo, we’re passionate about aligning with businesses that resonate with our values. Kindspace,...Continue reading
To say the rebranding journey from Twitter to ‘X’ has been smooth would be a feathery understatement. Since its unveiling in late July under the ambitious guidance of Elon Musk, the transition from the iconic chirping bird to the nebulous ‘X’ has been less a graceful flight and more a bumpy, turbulent take-off. The Take-off:...Continue reading
Generation Z, those born between 1997 and 2012, now make up a significant chunk of the global population and consumer market. As the first generation to grow up entirely in the digital era, they have their unique tastes, preferences, and expectations. Marketing to this crowd requires a fresh approach that’s as dynamic and diverse as...Continue reading
Let’s face it – a well-connected workplace is a happy workplace. If you’re looking to create a buzzing, collaborative environment where ideas flow and togetherness is commonplace, then it’s time to get serious about internal communication. But don’t worry, “serious” doesn’t mean “boring”. CoCo has some tips and strategies to help you jazz up your...Continue reading
Have you heard of the Kübler’s Change Curve? It’s a model that describes the stages of emotional reactions people go through when faced with change. As CoCo’s journey continues, we’re excited about the changes to our brand, structure and service offering. This got us thinking about change, and the relevance the change curve has in...Continue reading
Picture this: You’re scrolling through your social media feed, and a shiny new ad pops up. It’s flashy, it’s colourful, and it’s…well, a little overwhelming. Before you can even digest the information, you’ve already moved on to the next post. Sound familiar? Today’s consumers have the attention span of a goldfish with a caffeine addiction,...Continue reading
In today’s highly competitive landscape, brands need more than just flashy ads or catchy slogans to truly connect with their audiences. That’s where storytelling comes in, weaving a spellbinding narrative that not only showcases a brand’s unique value proposition but also creates an emotional bond with its customers. Stories have a unique power to captivate...Continue reading
In January conversations often centre around what we hope to be different in the coming year. Many people make new year resolutions to start the year with good intentions. But what is the difference between a habit and an intention? A habit is something that we do regularly and automatically, without much thought or conscious...Continue reading
Diagnose: Antibody Analytics is a contract research organisation (CRO) that provides complex immunology and primary cell services to drug developers. As much as the CoCo team would like to think we’d rock a lab coat and goggles, we’ve left the science to the experts to support Antibody Analytics’ communications strategy. As you can imagine, between...Continue reading