a common sense approach to corporate communications
Effective communication is not just about what you say, but how you say it, and understanding the impact it has on others. Whether in personal relationships or the workplace, mastering the art of communication can significantly improve your connections and overall effectiveness. So, how can you communicate like a pro? Listen Actively Active listening is...Continue reading
To say the rebranding journey from Twitter to ‘X’ has been smooth would be a feathery understatement. Since its unveiling in late July under the ambitious guidance of Elon Musk, the transition from the iconic chirping bird to the nebulous ‘X’ has been less a graceful flight and more a bumpy, turbulent take-off. The Take-off:...Continue reading
Generation Z, those born between 1997 and 2012, now make up a significant chunk of the global population and consumer market. As the first generation to grow up entirely in the digital era, they have their unique tastes, preferences, and expectations. Marketing to this crowd requires a fresh approach that’s as dynamic and diverse as...Continue reading
Let’s face it – a well-connected workplace is a happy workplace. If you’re looking to create a buzzing, collaborative environment where ideas flow and togetherness is commonplace, then it’s time to get serious about internal communication. But don’t worry, “serious” doesn’t mean “boring”. CoCo has some tips and strategies to help you jazz up your...Continue reading
Picture this: You’re scrolling through your social media feed, and a shiny new ad pops up. It’s flashy, it’s colourful, and it’s…well, a little overwhelming. Before you can even digest the information, you’ve already moved on to the next post. Sound familiar? Today’s consumers have the attention span of a goldfish with a caffeine addiction,...Continue reading
While the CoCo team wouldn’t say no to a Y2K-esque rendition of Britney’s early moves, we’re not sold on the idea of this being utilised as a B2B marketing tactic. Or are we? TikTok is quickly becoming the world’s most utilised social media platform, with over 1 billion active users worldwide. Originally known for acting...Continue reading
Curiosity killed the cat is so 1598. The curiosity skilled the cat is hot off the press. The World Economic Forum predict, that by 2025, the top skills in demand will include creativity, originality and initiative; analytical thinking and innovation; active learning and learning strategies. All of which lean on an inquisitive mind. What would...
If you’ve worked with us, you probably know that we’re big fans of alliteration. You know that we’re competent, caring and curious. And you know that we’re rarin’ to go. However, we don’t wander in any direction, we lead the way in competency. Our team strives to be the best for the best. We don’t...Continue reading
Do customers yearn for the convenience of informal conversation? Can you help people combat FOMO while increasing visibility? Do people trust strangers more than brands? Let’s investigate top trends to watch out for this year. 1. Conversational marketing Hey, you. While chatbots were so last year, we should now be looking beyond automation and...Continue reading
Why? Why? Why? A question that is both popular with children and communications professionals. At CoCo, we will never grow old of asking our clients ‘why?’, you could say we have the enthusiasm and energy of an inquisitive toddler! We are nosey by nature, and the ability to sniff out stories is a skill we’re...Continue reading