As a brand agency built on big ideas and brave storytelling, Hampton knows that how you show up is just as important as what you say. With growing client-facing responsibilities across the team, Hampton wanted to boost confidence, presence, and authenticity in presentations—from pitches to everyday meetings. Diagnose The team is full of talent, but...Continue reading
What if you asked instead of assumed?
We’ve all been there. A colleague pushes back on your idea and you think, well, that’s a bit rude. Someone misses a deadline and you jump to they’re not pulling their weight. You send a message and get silence, so obviously, they must be annoyed with me. The problem? Most of the time, we’re wrong....Continue reading
Case Study: North East Sports Therapy
Diagnose When Graeme launched North East Sports Therapy in Stonehaven, he knew he had a great service, but not enough people knew about it. Like many new businesses, he was facing the classic challenge: How do I get found online and attract the right clients? Graeme had a website but wasn’t sure how to make...Continue reading
8 Top Tips for Effective Communication
Effective communication is not just about what you say, but how you say it, and understanding the impact it has on others. Whether in personal relationships or the workplace, mastering the art of communication can significantly improve your connections and overall effectiveness. So, how can you communicate like a pro? Listen Actively Active listening is...Continue reading
The Quest for the Perfect Guide: Alex’s Journey to Find the Ideal Coach
Once upon a time, in a land of endless opportunities, there lived a young traveller named Alex. Alex, embarking on a journey of self-improvement, sought the wisdom of a sage coach to guide them. In the heart of the kingdom, Alex met various coaches, each with their unique charm and wisdom. But Alex knew that...Continue reading
Case Study: Kindspace
Diagnose Have you heard of Kindspace? It’s a free application on Amazon’s Alexa that helps people to improve their wellbeing. All you have to do is ask Alexa to “open Kindspace,” and you’re on your way to a happier, healthier you. At CoCo, we’re passionate about aligning with businesses that resonate with our values. Kindspace,...Continue reading
Twitter’s X-odus: The Take-off, Turbulence and Possible Trajectory
To say the rebranding journey from Twitter to ‘X’ has been smooth would be a feathery understatement. Since its unveiling in late July under the ambitious guidance of Elon Musk, the transition from the iconic chirping bird to the nebulous ‘X’ has been less a graceful flight and more a bumpy, turbulent take-off. The Take-off:...Continue reading
Engaging Gen Z: Strategies for Marketing to Digital Natives
Generation Z, those born between 1997 and 2012, now make up a significant chunk of the global population and consumer market. As the first generation to grow up entirely in the digital era, they have their unique tastes, preferences, and expectations. Marketing to this crowd requires a fresh approach that’s as dynamic and diverse as...Continue reading
Navigating Change: Understanding Kübler’s Change Curve
Have you heard of the Kübler’s Change Curve? It’s a model that describes the stages of emotional reactions people go through when faced with change. As CoCo’s journey continues, we’re excited about the changes to our brand, structure and service offering. This got us thinking about change, and the relevance the change curve has in...Continue reading
Less is More: The Art of Succinct Marketing and Communication
Picture this: You’re scrolling through your social media feed, and a shiny new ad pops up. It’s flashy, it’s colourful, and it’s…well, a little overwhelming. Before you can even digest the information, you’ve already moved on to the next post. Sound familiar? Today’s consumers have the attention span of a goldfish with a caffeine addiction,...Continue reading